blogfyre
What a silly name for a blog.
AI Sucks and I Judge You for Using It
I’m talking specifically about generative AI here, so your ChatGPTs, your Copilots, etc. I’m also not saying that other types of AI are better than generative AI, that’s just not what this blog is about. This blog is about marketing, a field which, as of late, has become riddled with AI. And it all sucks. All of it.
I acknowledge that there are some halfway decent use cases for AI across a broad spectrum of industries, but again, that’s not what we’re doing here today. If your eyes are bulging out of your head because, “WeLl WhAt AbOuT tHiS oNe ThInG?!,” go write your own blog.
Two Factor Authentication
The marketing word of Q2 2025 has been "Authenticity." I have 100% added my voice to that rallying cry. As the internet becomes more algorithmically generated, AI slop, users will cling to moments of authentic humanity. With the impending doom of that reality looming, every marketer on the internet is advising brands to "be authentic!" and every brand on the internet is saying "how though?"
There's tons of practical advice online about how to make your brand "authentic." You can portray authenticity in your design, in your messages, in your content, etc., and you can find tips and tricks on how to do that anywhere. But I want more than that for you. (Though, if you crave that advice, consider my TikTok!) I want you to get more than a tactic or a strategy, I want you to get it.
And so, let's talk more about two-factor authentication. (hell yeah, another long, drawn out metaphor!)
Stop Making Marketing Complicated
I've said it before and I'll say it again, marketing is simple. Marketing can be difficult to execute, but, at its core, marketing is simple.
Every client that I've ever worked with in this business has used the same word when they talk about marketing: overwhelmed. That bums me out, but I don't blame these folks. Our industry has overcomplicated marketing to such a level where its simplicity is no longer accessible to the lay person.
You don’t understand CTA’s
When it comes to CTAs, everyone has a different idea of what they are. That's not a bad thing; CTAs take a different form in every industry/situation. What is a bad thing is the disagreements on how and how much they should be used.
So today, in this very blog, I'm going to teach you EXACTLY how and how much to use CTAs. This is empirically and unequivocally true. Anyone who says otherwise is entitled to their opinion, but their opinion is wrong.
What Chain Emails Knew About Impressions
If you're familiar with the sounds of dial-up internet, I'm certain you remember chain emails. The misspellings, the vague threats, the excessive capitalization. It was a simpler time in our digital world when we weren't so averse to the occasional spam message in our inbox. But like, what the hell was that? In fact, why the hell was that?
Chain letters have been around literally since the dawn of human history. Historians believe many early examples have been lost to time, but here's an NPR piece about a chain letter from 55 AD. From physical letters, to pamphlets, to the invention of Hotmail, the simple chain letter has been one of the most prevalent forms of mass media. That's honestly kind of crazy considering most chain letters have no way to generate return.
Kendrick Lamar Proved My Point About Paid Advertising
Budweiser, Hotels.com, Marvel Entertainment, and Coffee Mate, paid LITERALLY MILLIONS OF DOLLARS for a 30(ish) second advertisement. Kendrick Lamar did a 12-minute halftime show for effectively free. What have you seen more discussion about on social media today? The ads? or Kendrick Lamar?
If you're social media looks anything like mine, and I'm willing to bet it does, you're seeing a lot more Kendrick discourse than discussion around Willem Dafoe playing pickleball. Do you even remember Willem Dafoe playing pickleball? I'll straight up Venmo you a dollar if you can tell me which brand's commercial focused on pickleball without googling it.