blogfyre
What a silly name for a blog.
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Marketers love a call to action. I've written about them a lot, and I think they're oft overused, but CTAs remain one of the most integral marketing tools. I think it's common to hammer customers too hard with CTAs, but here's a fact that's true about both life and marketing: People only know what you want them to do if you tell them. Beyond that, people need to be reminded of what you want them to do clearly and consistently. It's common knowledge that YouTube videos that include a request to subscribe in the video generate more subscriptions. I tried to find a good data source for that statement, but the internet is so riddled with think pieces about metrics and retention that I couldn't cite a source. Just trust me.
How Many Views Does It Take To Go Viral?
In the 30 year history of internet video, nothing has changed more dramatically than the goalpost of “virality.”
There’s no way to know exactly when the first video was uploaded to the internet, but it was sometime in the early 90s. Back then, there were only about 25 million internet users worldwide. It’s important to note that the internet of the early 90s wasn’t as interconnected as the internet of today. So, while there were ~25M folks online, you would likely only interact with a small portion of them. Perhaps you were a regular on a forum or chat board that expanded your reach, but the concept of “upload content for everyone to see” didn’t exist.
Engagement Rate: The only Stat that Matters
There is exactly one metric that truly matters when it comes to social media marketing. Contrary to popular belief, you really shouldn’t judge your online success by any of the vanity metrics that social platforms and digital marketers have invented to sell you things. You should judge your online success by one thing and one thing only, your engagement rate.
To put it simply, your engagement rate is the average percentage of your audience who interact with your content, beyond just viewing it. So how do you find your engagement rate? Well, to answer that question, I’m going to define some other terms first.