Engagement Rate: The only Stat that Matters

There is exactly one metric that truly matters when it comes to social media marketing. Contrary to popular belief, you really shouldn’t judge your online success by any of the vanity metrics that social platforms and digital marketers have invented to sell you things. You should judge your online success by one thing and one thing only, your engagement rate.

To put it simply, your engagement rate is the average percentage of your audience who interact with your content, beyond just viewing it. So how do you find your engagement rate? Well, to answer that question, I’m going to define some other terms first.