blogfyre
What a silly name for a blog.
Two Factor Authentication
The marketing word of Q2 2025 has been "Authenticity." I have 100% added my voice to that rallying cry. As the internet becomes more algorithmically generated, AI slop, users will cling to moments of authentic humanity. With the impending doom of that reality looming, every marketer on the internet is advising brands to "be authentic!" and every brand on the internet is saying "how though?"
There's tons of practical advice online about how to make your brand "authentic." You can portray authenticity in your design, in your messages, in your content, etc., and you can find tips and tricks on how to do that anywhere. But I want more than that for you. (Though, if you crave that advice, consider my TikTok!) I want you to get more than a tactic or a strategy, I want you to get it.
And so, let's talk more about two-factor authentication. (hell yeah, another long, drawn out metaphor!)
Stop Making Marketing Complicated
I've said it before and I'll say it again, marketing is simple. Marketing can be difficult to execute, but, at its core, marketing is simple.
Every client that I've ever worked with in this business has used the same word when they talk about marketing: overwhelmed. That bums me out, but I don't blame these folks. Our industry has overcomplicated marketing to such a level where its simplicity is no longer accessible to the lay person.
Inflation is rampant on Social Media
On social media, 6,000 is just north of nothing. TikTok users can’t even join the Creator Rewards Program until they have 10k followers. On Instagram, follower counts are displayed as an exact number until they surpass 10k. To make another real world connection, that’s a few hundred more than the capacity of Red Rocks Amphitheatre, which is 9,525.
The point of these figures is to show how skewed our perspective of “a social following” has become. In the 20+ year history of social media, the quantitative goal post of influence has only ever been pushed back. Unfortunately for everyone trying to kick that field goal, growing a social following hasn’t become more accessible. I’m not saying that social growth is “too hard” or “impossible,” I’m saying it’s not accessible. Why is that? Because of inflation.